Archive for June, 2011
Neuromarketing: Music Sales
ScienceNow reports that when neuroeconomist Gregory Berns used functional magnetic resonance to image the brains of teenagers while they listened to songs, he found that the average activity elicited by a song in the reward centers of the brain was a better predictor of a song’s commercial success than the likability ratings for the song […]
Brain Implants: Restoring Memories
The NYTimes reported that scientists at Wake Forest and USC implanted an electrode into the hippocampus of a rat that played memories “like a melody on a piano”, thus restoring a forgotten learning rule. On October 4 and 5, speakers invited to Nobel 47 The Brain and Being Human will discuss some of the exciting […]