Month: June 2011
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Neuromarketing: Music Sales
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ScienceNow reports that when neuroeconomist Gregory Berns used functional magnetic resonance to image the brains of teenagers while they listened to songs, he found that the average activity elicited by a song in the reward centers of the brain was a better predictor of a song’s commercial success than the likability ratings for the song…
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Brain Implants: Restoring Memories
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The NYTimes reported that scientists at Wake Forest and USC implanted an electrode into the hippocampus of a rat that played memories “like a melody on a piano”, thus restoring a forgotten learning rule. On October 4 and 5, speakers invited to Nobel 47 The Brain and Being Human will discuss some of the exciting…